IDDU Us

Words from great leaders can inspire...

But from mean spirited bullies, can destroy...

Words can be the salve that heals...

Or the weapons that wound...

..........................

The "I Don't Do Ugly," campaign from A PINCH LIFE transforms a vicious insult, "You're ugly," into a

declaration of independence from the scars of the illness, hurtfulness and negative purpose.   

We take ownership of word, and spin it to the flip side,forever changing the intent of the belittling  words...

actions... and intent to something positive....