A PINCH LIFE is an urban lifestyle brand that produces clothing and accessories for a socially-aware, sophisticated consumer with proceeds going to support The Linda B. Pinchoff Foundation. While the brand’s promoted messaging “I Don’t Do Ugly®” was developed based on my mother Linda always repeating “I will not let the ugliness of cancer change who I am and how I feel about myself” during her years battling the disease, it has now evolved into a social awareness campaign for all things ugly – battling diseases, bullying, body shaming, self depreciation and simply being unkind. This clothing and accessories line declares that we will not accept any ugliness that this world wants to throw at us or worse what ugly thoughts we may have about ourselves. Even at her darkest hour my mother didn’t do ugly. Neither should anyone.